Bose Corporation was founded in 1964
by Dr. Amar G. Bose, then professor of electrical engineering
at the Massachusetts Institute of Technology. As an
MIT grad student in the 1950s, Dr. Bose decided to purchase
a new stereo system. He was disappointed to find that
speakers with impressive technical specifications failed
to reproduce the realism of a live performance.
The quest for better sound was on.
Extensive research in the fields of
speaker design and psychoacoustics—the human perception
of sound—led to the groundbreaking 901® Direct/Reflecting®
speaker system in 1968. Its unprecedented approach to
sound reproduction came much closer to the essence and
emotional impact of live music, and won immediate acclaim.
Today, you can find Bose wherever
quality sound is important. From the Olympic games to
the Sistine Chapel. From NASA space shuttles to the
Japan National Theatre. In the home and on the road,
from large outdoor arenas to intimate neighborhood stores,
restaurants and clubs, you can hear the realism of the
most respected name in sound—Bose.
