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Bose Corporation
was founded in 1964 by Dr. Amar G. Bose, then professor
of electrical engineering at the Massachusetts Institute
of Technology. As an MIT grad student in the 1950s,
Dr. Bose decided to purchase a new stereo system.
He was disappointed to find that speakers with impressive
technical specifications failed to reproduce the
realism of a live performance.
The quest for better sound was
on.
Extensive research in the fields
of speaker design and psychoacoustics—the
human perception of sound—led to the groundbreaking
901® Direct/Reflecting® speaker system in
1968. Its unprecedented approach to sound reproduction
came much closer to the essence and emotional impact
of live music, and won immediate acclaim.
Today, you can find Bose wherever
quality sound is important. From the Olympic games
to the Sistine Chapel. From NASA space shuttles
to the Japan National Theatre. In the home and on
the road, from large outdoor arenas to intimate
neighborhood stores, restaurants and clubs, you
can hear the realism of the most respected name
in sound—Bose.
